GOLDEN KEY

Type:

CORPORATE

Services:

Logo design, identity and brand development

TASK

To develop design of several digital and branding products for a company that sells certificates to business lounges at stations.

Golden Key ecosystem

Company landing page with the map of business lounges.

Scan&Pay mobile app for users to pay for the certificates.

Personal account of a buyer for online purchase of the certificate.

App for an administrator of a business lounge.

Administrator’s plates and signs design.

AS THE SERVICE PROVIDES ACCESS TO VIP SERVICES, IT WAS IMPORTANT TO REFLECT THIS FEELING IN DESIGN.

Golden was chosen as the accent color, distracting elements were kept to a minimum and all the information was conveniently structured. Company site, online services, mobile app – each product is perceived as stylish and comprehensible.

On the company’s website, the main line of force is located in the first third of the layout width, emphasizing the principle of the golden ratio. Due to this the composition of the elements looks harmonious. The headings are designed in the form of a scanning frame, which refers us to the activities of the company.

TO MAKE THE SEARCH FOR BUSINESS LOUNGES CONVENIENT, AN INTERACTIVE MAP WAS CREATED WHERE EVERY USER CAN SEE WHICH LOUNGE IS OPEN AT THE MOMENT.

USER FLOW

In this project, creating a purchase scenario is much more important than the landing page design. Users can buy a certificate for visiting the business lounge in their personal account. To create it, we detailed the User Flow, which displayed the structure of the future account and its further functionality. Interactive prototypes were developed, which were tested on users and helped to improve the usability of the account.

Design processes

The development stages of each product varied depending on the task. First, we always figured out the task, after which we organized a brainstorming session and put forward hypotheses. All parties involved took part in this process: client, project manager, designers and copywriters.

After clarifying the task and identifying hypotheses, we proceed to prototypes, on the basis of which several variants of design concepts will be made. The client chooses the best one, we implement the product in software and pass it on to users for testing. Then we collect feedback and refine the site / application to improve usability.