Promo site for dental clinic | Webnauts Design

Avocado

Type:

PROMO

Services:

Logo design, identity and brand development

Task

Create a promotional website presenting dental services.

The site should reflect the premium and high cost of services.

Avocado

Dentistry is quite a sensitive area for most, so it’s also important to convey a sense of security.

BUSINESS STUDY

Creating a sound design strategy requires a deep understanding of our client’s business. Therefore, in the beginning, a lot of time was spent on studying the company, its services and advantages. Two factors most strongly influenced the final design.

Price and quality. A large number of foreigners fly to Ukraine for the purpose of dental treatment, since here dental services are much cheaper compared to Europe, and the quality remains at the same level. Therefore, it is worth focusing the greatest attention on these two advantages.

Main service. A special feature of Avocado dentistry is the “Total Prosthetics” service – aesthetic and functional restoration of teeth with the help of implantation. The procedure is used in the partial or complete absence of dentition, when the replacement of old crowns does not make sense.

SITE DESIGN

After collecting all the materials and specifying the task, we proceeded to the prototype of the main page, developing several options for the design concept. The color scheme was used according to the existing logo.

When the client approved one of the concepts, we started developing internal pages and an adaptive version (for smartphones and tablets).

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⭐️ It was important for us that the site evoked a feeling of lightness and security. So, the final design uses a lot of free space and “air” between info blocks. Smooth lines are associated with frugality, carefulness, softness.

⭐️ Due to the use of a non-standard grid, the site looks modern and elite. Since the emphasis is on premium content, informational noise is kept to a minimum — large elements, headlines and photos are more often used to attract the attention of users.

⭐️ When you hover over the photo, the image changes, which is accompanied by an unusual animation. This creates interactive on the site, which further involves the user in the learning process.

⭐️ The senior dentist of the clinic keeps a personal blog on YouTube, where he talks about dental care and treatment. To increase user trust and loyalty, we made a link to the main page.

As a result, the site conveys all the necessary range of emotions: lightness, premium, trust and purity.

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