HARMONY

Type:

PROMO

Services:

Logo design, identity and brand development

Task

To create a promo site offering the purchase of audio recordings for meditation from a practicing psychologist, as well as an appointment for a consultation with a psychologist.

GENERAL STYLISTICS

The theme of the site is related to stress relief and relaxation, so it was decided to use a light green color scheme, which is associated with relaxation and nature. The design is made in a modern, light and minimalist style.

Serif fonts are used for headings – they emphasize the elegance, sophistication and individual approach to each client, which is so necessary for consultations.

FIRST SCREEN

The design development was carried out taking into account the peculiarities of user perception of information: visitors more often scan information according to a certain trajectory, leaving thoughtful reading for the most interesting blocks. In this regard, the first screen is adapted to the F-pattern of information scanning.

On the right side of the screen, the title photo is placed at an angle and, as if it is trying to fit into the frame, thus symbolizing the normalization of the state and the release from stress.

INFORMATION BLOCKS

All information is divided in such a way that separate semantic units are displayed within one screen. With this approach and the right placement of accents, we direct the user’s attention, and carefully selected photos help create the right mood.

AUDIO RECORDS

During the briefing with the client, we suggested adding 1-2 minute demos to the site, which are fragments of the full cycle. This will allow potential buyers to evaluate the quality of the recordings and serve as a trigger in their purchasing decision.

On the purchase page of the audio cycle, each entry contains a short description, information about the structure and duration.